Our Vision
Real-life learning through creative play
In uncertain times, children need more than knowledge. They need resilience, imagination, and the confidence to try new paths. By embedding creativity into real-life learning, we help them develop key practical skills: from managing emotions to understanding money, from teamwork to eco-awareness.
Enrichment and opportunity
Our projects widen learning experiences that sit alongside the curriculum, helping children build confidence, curiosity and life skills. Whether in school, at home or through social‑mobility events, our activities bring high‑quality enrichment to children of all backgrounds and abilities.
Workshops for primary schools
Our in‑person workshops bring real‑life learning directly into schools. Each session is hands‑on, creative and designed to build practical skills through play. Workshops are fully resourced, curriculum-aligned and free for schools, making it easy for teachers to offer enriching experiences without adding to workload or budgets.
Competitions for all ages
Creative competitions are at the heart of ootiboo. We've received thousands of entries from schools and families worldwide, ranging from our youngest entrant, just three years old, to our oldest, aged 93. Our seasonal competitions run back-to-back with flexible themes, ensuring that at any time of year there's always a creative challenge to join, a chance to share your ideas, and the opportunity to win a prize.
Health and wellbeing
Creativity is essential for wellbeing and plays a powerful role in emotional and cognitive development. Our projects help children use creativity to make healthier choices, understand their emotions and collaborate with others, building confidence, empathy and important social skills.
Free and inclusive access
Thanks to our generous supporters, access to all our projects is completely free, with no hidden fees or subscriptions. All of our competitions and activities are free to access, and we provide blocks of fully funded workshop sessions at no cost. For schools and organisations that are able to contribute, we also offer paid workshop bookings as an optional way to secure a guaranteed space.
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